500+ Species, 9 Galleries, 2,000,000+ Visitors

Background:

The Georgia Aquarium is a non-profit in Atlanta that houses over 500 aquatic and terrestrial species across nine galleries and receives 2M+ visitors per year.

Their mission centers on education, conservation, and ethical animal care through immersive experiences like the Touch Pool, Dolphin Show, and digital exhibits.

Project Goal:

Implement a digital, gamified experience that remains accessible, inclusive, and suitable for all guests through potential scavenger hunts, badge earning, and species discovery

The aim is to provide a cohesive, personalized experience that helps first-time visitors navigate the aquarium’s scale and variety without feeling overwhelmed.